Content strategist & writer.
I’ve been working in B2B SaaS content writing, management, and strategy since 2015. I love helping businesses create effective customer experiences, from the words on the page to how users interact with them. And most importantly, I like making sure that every single piece of content supports and reinforces global goals and commitments.
I grew up in Florida and got my BA at New College of Florida in 2010. I moved to Texas a couple of weeks later and liked it so much that I stayed for graduate school at the University of Texas at Austin, where I got my MA in 2013 and my PhD in 2017.
I currently live in Plano (DFW metroplex) and work for NTT DATA.
My favorite things to do are read and write, but you can also find me gardening, scuba diving, following every single pro road cycling race in existence, and of course spending time with my kids.
Web Content Strategist at NTT DATA
(2021 – present)
As part of the global Web team, I advise business units and campaigns teams on their content strategy. I also help manage expansion and integration of sustainability, careers, corporate social responsibility, and diversity & inclusion content.
Content Manager at CrowdANALYTIX
(2020 – 2021)
I managed content strategy and expansion and wrote all online content for this AI startup. Email automation, Salesforce, Google and LinkedIn advertising, webinar content, account-based marketing, and more.
Content Manager at Micro Focus International
(2015 – 2020)
I managed content for the company’s largest business unit, Application Modernization & Connectivity.
Assistant Instructor of English and Rhetoric, University of Texas at Austin
(2011 – 2015)
I taught English literature and rhetoric & writing courses while completing my MA and PhD.
Freelance Copywriter & Strategist
(2011 – present)
Open to freelance content creation and strategy, depending on my current workload. Contact me via email for more information.
Tools & Skills
- Google Analytics
- Email automation software including ActiveCampaign and MailChimp
- Basic HTML
- Microsoft Office Suite including advanced Excel
- Writing across the web
- Content management
- Content strategy
- Content ideation